Whether running an online marketing initiative for your law firm’s website or not, you need to be keeping track of your web analytics.
There are powerful free tools out there, like Google Analytics, which let you get a deep and detailed understanding in the form of reports on your site traffic. These reports tell you where the browser came from geographically, how they got there, what they were searching for, how long they stayed, what pages the looked at and more.
Knowing these bits of data are essential to gaining success and turning your site into a source of major lead generation.
Once you get your site booted up into an analytics program, keep track of your traffic and how they get there. Are the keywords you optimized for working? Are people coming in on unrelated searches then bouncing out?
This information will help you to tweak, improve, and maximize your website so that its traffic profile becomes full of high potential leads, that you can later convert into quality clients.
But first you need the data.
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