If you’ve followed some of our earlier advice and started posting articles and advice on your website for visitors and search engines, you’re already half way there for the next bit of advice.
It’s great to have a lot of traffic coming to your site, especially when those visitors are finding you as they search for answers to legal questions and advice that you’ve for the answers to.
Now we need to capture those leads and turn them into customers.
Take some of your most popular articles, a few that are among the top performing in terms of searches and links, and offer them for a trade: some contact info for the article.
You can offer a summary of the article for free, our a sample of the piece, and let people submit their name and email to keep reading. Now, you’ll have a way to reach out to those visitors that you know are already interested in a particular service or expertise that you have to offer.
Start using some of your good material to capture leads with a simple form.
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