Attorney’s can easily waste a majority of their time following up on bad leads, clients who just aren’t a good fit for their practice or unlikely to become paying customers.
This can be a result of targeting too general of an audience, and the same can plague your online presence.
Success stories of internet marketing become the number one lead generation for law firms usually have a niche specific website at the core: sites that are title and targeted towards DUI cases in a particular city, for example. The site sells one thing: representation for DUI charges in a very specific region. Everything else is support materials to make that happen.
This allows that site to be uncommonly optimized for the keywords needed to succeed in that niche, and is very good at motivating visitors seeking the service. When they land on that site, they know they found exactly what they need, find materials and designs that inspire their trust, and find an easy way to get in touch.
Whether you represent DUI cases or not, the message from these successful examples are clear: focus on a niche. Your practice may represent all sorts of people and cases, but if you want your website to generate serious leads, you need to pick one that can be lucrative for you and focus. In the future you can always expand and create more sites, but to start, put your energy behind one cause.
Your site should talk, breathe, and be designed to appeal to the audience you’re targeting. Know who they are, and put together a focused set of web pages that this audience will find, trust, and take action from.
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