If your lawfirm is running a Pay Per Click (PPC) campaign, make sure you have the right landing pages to help prevent bounce rates and poor ROI performance.
For divorce, injury and malpractice lawyers especially, effective regional landing pages and PPC campaigns can bring a lot of new business into the door.
First step is making sure that your PPC campaign is targeted regionally using Google’s Adwords tools (see this post).
Then make sure your advertisements point to specific, relevant landing pages.
Depending on the keywords and target audience of your ads, you’ll want to create as many landing pages as are needed for your different running ads. These pages should focus entirely on what the advertisement is promoting, and offer quick, direct information and an easy way to take an action — be it an obvious link to download something or continue on to another page, or a contact form or phone number for them to follow through with.
Landing pages are essential tools, especially for lawyers. You’re competing against thousands of other websites for visitors that come and go in and out of webpages as fast as they can. Make them find a reason to stay and read by being specific and relevant on the first impression.
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