Too often companies and business owners decide to invest money in a website because ‘everyone else has one,’ which is okay. The problem is when the thought process ends there.
When you contact web design and marketing companies with that simple phrase, “we need a website,” they should be asking your the important questions you might not know to ask yourself.
- What’s the purpose of the site?
- Do you plan on generating leads/capturing lead information with the site?
- Do you plan on using the site as a platform to increase your reputation and status in the legal field?
- Do you plan on using the website as a marketing tool in and of itself?
You’re answer should be yes to all of these, and if these types of questions aren’t being asked, it’s time to move on to the next web design company and marketing team.
Your website is so much more than a brochure on the web.
Web technologies make websites into their own medium, capable of much more than print advertising and costing much less than most other forms. Its a one time investment to put up a a new channel to generate and capture leads that can keep doing so for years.
Think long and hard before you launch into the project, and make sure you’re working with people that will ask you the questions you don’t know how to ask yourself. Remember that a website is more than a biography with photographs. It’s a living, breathing medium that can generate incredible numbers for your law firm when planned and executed right.
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