There’s more to marketing your Dental Practice online then just creating a pretty website and SEO. You need a strategy, one that’s developed specifically for your practice and its regional location.
Dental patients don’t (usually) come from across the country for a cleaning or a root canal. We shop local, convenience is key, but so too is the atmosphere and the quality of the dentist.
When launching a website for your Dental practice, its important to develop a plan as to what exactly you want your website to do.
“Bring in new clients,” is a starting point, but it’s much to general.
What type of clients do you want to bring in, and from where? We need to answer these questions first, then develop a marketing strategy that caters to this specific audience.
The most profitable dental work is in elective treatments. These cosmetic treatments are the ones that bring in large amounts of profit (sometimes over 70%), and they are also the patients that do more research online before jumping into the chair. A website that is catering towards these patients, if we follow the logic through, will perform better and serve a needed function in your practice.
Now we have a more focused idea of what we want our website to do, and we can start to assemble the tools and practices that will serve our marketing strategy best.
What clients is your dental practice looking for and where do you want to draw them from? Figure out what type of income you want to improve (need more cleanings and filling work to pad your bottom line? Going for the higher profit elective procedures?) and only then begin to consult with web design teams and online marketing teams. Without narrowing your focus down, you’re going to end up with a pretty website that doesn’t do anything — and that’s only because you built it do just that!
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