One of the best ways to use the internet as a marketing tool is to build yourself into an authority on your field of expertise. Once you start showing up in all the right places, get linked in to all the right places, and have a general name recognition as the go-to guy (or girl) you’re traffic and sales will start to come in on their own.
I wrote last week about starting a blog, and we spoke a lot about how this is a piece of the “Becoming an Authority Puzzle”.
Well, the next step after the blog is marketing your articles elsewhere.
Use the same content to get more traffic
Or almost the same content. Take those articles, maybe a few of the really good ones, that you wrote about X that has to do with your field. Edit them a bit, change them around, then head over to eZineArticles.com.
When you publish articles here, people can use your article in their websites, newsletters, enewsletters, etc, for free.
Wait a minute, how does that help you?
It helps you because you can put your name, website URL and other information in the footer of each article, which must be left intact when reprinted by a user. This creates a lot of inbound links which help your PageRank.
You also get the benefit of recieving clicks from visitors of eZineArticles.com, which has such a large volume of information that their articles pop up on search engines, get browsed by people looking for an answer to a question, and other similar uses.
Start spreading your name, your knowledge, and grow your profile by marketing your articles on eZineArticles.com.
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