The online marketing strategy for your medical practice should focus on you and what you do best.
If you specialize in removing slivers from peoples hands, then that’s what your site ought to be focused on.
Too often, websites and their owners try to bring home the whole cow when all they really need is a gallon of milk. I’m sure you have many talents, that the practice you operate handles many interesting medical procedures, and there’s room for those too, but what are you really known for?
Whatever topics you give talks on, write papers for, or are sought after for you opinion or expertise, ought to be the big deal of your website.
Secondary content, such as articles, papers, and other text should revolve around this central topic. In our ridiculous example above, we might write about the history of people getting slivers, our talks at conventions about sliver treatment, and about how our practice might specialize in removing those slivers.
The point is, everything points back to sliver treatment.
A page or two about other practices are fine, but the majority of your secondary content as well as the main copy of your home page and landing pages should be focused on what matters most to you and what defines you as a medical professional.
If you’re site is sloppy and overstuffed, slim it down. Remove what isn’t necessary, and fix what is, adding where appropriate.
Web browsers like specific information in a focused format. Give it to them.
If you liked my post, feel free to subscribe to my rss feeds
