Marketing your medical practice online means extending your image and personality into the world wide web. Does your website copy reflect the spirit, purpose, and quality of your practice?
To start off we’ll be easy on you: do your page titles reflect your practice in these aspects?
Besides being extremely important for SEO and achieving strong organic traffic, how you title pages also makes a big difference on whether users click on your link.
So you loaded the titles with keywords, regional keywords, and all that good stuff, and you’re ranking high on Google. Only one problem now, no one is clicking on your link!
If your page title is just a mumbo-jumbo of these keywords, you’re only half way there. Your title must be both rich in keywords, and intelligently written to get users to click once it appears in front of them.
It’s a lot to ask from 50-150 characters, I know.
Spend as much time on your page titles as you do on the copy of the pages. Think of it as poetry — every word counts.
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