Like dental practices, medical practices generally draw their customers from an immediate radius. Most people don’t drive 2 hours to see their local physician, especially with gas prices as they are now. Keeping this in mind is essential when developing your online marketing strategies.
Google and other search engines are very concerned with link popularity. If your site is linked to from sites that are respected and related, Google thinks you must be an important website.
This means we want to find related, important sites and get them to link to you.
Local Links versus Directories
We’ve discussed directories that list practitioners, article depositories that let you put an article and link into them for free and other types of exposure, but today we’re going to think locally.
What websites are there based in your area that you need to get your link on to? A town or village website? County website? School websites? Are there any local bloggers or online newspapers operating near you?
Rack your brain and come up with a list of sites to find that are operating in your area and concerned specifically with things happening or that are related to that area. Open up Google and start hunting for them, and once you find them, write a polite email requesting a link back to your website. Since you are a medical professional and not an ecommerce store or conventional sales-based business, chances are people will be more than willing to help you out, especially if their site already features a local directory of links.
Try to find 10 sites to get listed on to start. Every 2 or 3 months set aside some time to find more sites and do it again.
Having all these links back to your website from other local websites will help Google see your online presence, and put it high in results for people in your area searching for your services.
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