Microsoft Steve Balmer reiterated the need for big web investments, claiming they will reep large benefits in the future.
“We have the opportunity to create, by pursuing this world in which everything goes digital, is certainly at least 40, 50, 60 percent or more of our total economic value today,” Ballmer told analysts.
Microsoft has serious skill employed in improving their web assets and search technology.
Balmer also explained why his interest has been so strong in acquiring search giant Yahoo.
“A lot of our discussion around Yahoo centers as much on this issue as any other issue,” he said, adding later: “This is a two-horse race. It is about Microsoft and Google.”
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