In an undisclosed deal, Microsoft has purchased TV Ad company Navic Networks, a TV advertising technology company.
“Navic is a great illustration of the continued investment that Microsoft is making in the TV space,” said Scott Ferris, general manager for emerging media in the advertiser and publisher solutions group at Microsoft.
We can expect more acquisitions in the new future, as Microsoft looks to buy up companies that can strengthen their advertising position against the Google Giant.
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