Looking to buy more search share yet again, Microsoft will be announcing the new “Live Search Cash Back” program in this weeks advance08 ad summit.
Users who search and ultimately buy products using Microsoft’s Live Search will receive 2% - 30% or the purchase price kicked in by Microsoft.
Over the past year Microsoft has been trying different strategies to boost it’s search share, including the “Live Search Club” which awarded points and bonuses to users.
Pervious attempts to buy search share haven’t met with particularly strong results–the Live Search Club only temporarily raised their percentage a few points–but it should be interesting to see how loyal Google users are when offered discounts with their online shopping.
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