Google has begun to offer graphic mobile ads to its AdWords and AdSense campaigners.
Several of its rivals have already offered such mobile advertising, but says Greg Sterling, Mobile internet usage is still relatively low, so Google hasn’t missed out on any opportunities.
Google could actually have an advantage over competitors in the mobile banner-ad market because of the way the search giant charges advertisers. All mobile banner ads from Google are priced on a per-click basis. Other advertising platforms often charge based on impressions, or how many times someone views the page with the advertisement, and in mobile, those rates are often quite high, Sterling said.
– PC World
Google and its competitors remain keen to explore the Mobile market, believing that it will become a major platform in the near future for web browsing and other internet-based media and applications.
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