There are many great tools on the market that help monitor your PPC campaign traffic. By utilizing these you can see how the visitors that come in through your PPC add behave. Are they looking around? Leaving right away? This is important information that can save you money and enhance your ad strategy.
Because we love free stuff, today we’ll talk about Google Analytics.
This is a free, comprehensive tool to analyze the traffic of your website. You copy and paste a snippet of code into all of your webpages and then you can monitor how users behave.
You can see which traffic comes in from your PPC adds, what other pages they went to, how long they spent on the site, and even from where they came from in the world.
If you notice your traffic tends to land, then bounce back out (bounce rate), something is amiss in the campaign and the click you’re paying for aren’t doing you any good. But hey, at least you know now and you can retool your campaign to make you money instead of losing it.
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