Last year, spending on online advertising overtook that of mainstream TV in the UK last year.
With more than 40 percent or 2.8 billion pounds ($5.3 billion) in growth, online advertising now makes up for 19 percent of all UK advertising according to UK regulator Ofcom.
The report found that Britons are spending four times as much time on computers and twice as much time on mobile phones in 2007 than in 2002.
“We are spending more and more time with our communications devices but spending less on them,” Ofcom’s strategy and market development partner Peter Phillips said in the report, which covers TV, Internet, mobile and fixed-line telephony and radio.
Most of the spending was in paid-for search like Google AdWords. More than 1.6 billion pounds was spent on search advertising.
The trend is continuing to grow as personal devices and internet technologies become more accessible and useful to the average consumer, and industry forecasts predict online advertising to become more relevant and an even large player worldwide.
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