We’ve talked about being active on other forums related to your practice to generate a larger profile and increase the exposure of your practice, but maybe you should just bring the discussion to you.
Putting a message board on your website has two big things in its favor: 1) It’s free or close to it and 2) Can work miracles for your image and site traffic.
A good example: You’re an immigrations specialist, handling paperwork and advising people how to best arrange their residency applications and all the other complicated details. Go type in a search a simple question about a visa and look at the results: tons of questions are being asked about it every day.
A message board on your website gives those seeking answers another place to seek answers, with the benefit of having your around to answer them and encourage the conversations to continue.
While you’re helping folks out with simple questions, you’re going to accomplish two things.
- Make it clear why you make a living doing this (Immigration is complicated and scary!) and why they might need your services.
- Create tons of SEO rich content for the very terms and Q’s we want to be optimized for.
The nature of the message board works in our favor. Most results for “How do I file for a K-1 Visa?” will link directly to message board topics with the same title. You’re going to benefit in the same way. People are asking pointed, specific questions naturally employing powerful keywords.
Depending on your practice a message board may or may not be the be-all-end-all marketing strategy, but it certainly can’t hurt. Take a closer look at your clients and how they usually approach you and determine if the message board approach is right for your practice.
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