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Online Marketing for Lawyers: Join the Conversation

Besides being active on your own site, you need to be joining in the larger conversation around the web.

It’s good that you’re writing a ton of fresh content that readers are eating up, traffic is growing, and your blog has become a hit with a dozen comments on each post.

But what about elsewhere?

Now that you’re set up online, it’s time to go join in and grow alongside others in the industry. Look for forums where the legal profession or legal questions are raised (sites like Yahoo’s Answers), or for other lawyers, marketers, etc that are posting and commenting on things similar to your site. Get a conversation going by leaving comments on their posts, or responding to posts that you agree or disagree with by writing a post of your own and linking back to them.

This participation in the niche raises your profile among other internet names, which means you basically get mentioned more often in a respectful way by other powerful or rising-star bloggers. This in turns gets you mentioned more often by the lesser stars yet to rise in their wake, and on and on.

This is the power of social networking and blogging, and its the true power of the tools your site is armed with. Get communicating and start growing.

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