When school starts up again parents will be looking for information about sicknesses, preventing them, and treating them. Especially during flu season, the changing weather and other events.
This is your opportunity to start putting up short articles on a blog or just posted to your website that address these concerns, your services, and your location. Use school, landmarks and neighborhood names in your articles and other important keywords to help your local audience find you online.
In each of these articles, make sure you have a closing piece about how to reach your clinic, find more information and maybe share a short synopsis of your background.
Try for an article a week as school starts, and keep them going until the cold comes back. Always keep track of your traffic and respond to it as needed to maximize your exposure.
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