Pleasing the search engine crawlers is essential to not only getting higher in the rankings, but also for just being included by the search engines. If you try to cheat, the crawlers can tell and you could be excluded from the rankings.
An HTML coded site is easier for the crawler to read, and will result in more appropriate indexing for your site. The more accessible the pages are, the better the ranking will be. Avoid creating links within your site through frames, image maps, or JavaScript. In fact, stay away from JavaScript altogether. Neither search engines nor users like long JavaScript sites that are difficult to read, take excessive time to load and could contain unexpected content.
It’s also important to keep your site content to an appropriate length. Not too long, and not too short. The general idea is, “The length of a woman’s skirt - long enough to cover the subject, but short enough to keep things interesting.†Also avoid dynamic – changing – URLs; these will just confuse the crawlers, not to mention your visitors. Consider these simple rules when developing your website and you’ll see real results when you submit to the search engines for indexing.
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