The optimized press release is a mini-version of an integrated solution. As the technology for delivering optimized press releases has improved over the last two years, the power of the optimized press release has exploded. Now, more than ever, the optimized press release offers a microcosm of integrated Internet marketing solutions.
Generating traffic, improving rankings, increasing branding, adding credibility and credentials and generating buzz are just some of the benefits to an optimized press release. The press release historically has been a powerful marketing tool, when done properly. Optimized press releases with online distribution make them more cost-effective and powerful than ever before.
Properly optimized press releases will improve your website’s placement in search engines by adding valuable text links to your website based on researched anchor text. A well written press release will naturally add the right optimized content without diminishing the quality of the release.
A well-written press release will also help create or strengthen a solid brand (and branding is everything!), and add credibility to your company, while also generating buzz about your company, products or services.
The impact of an optimized press release all begins with carefully chosen keywords and the right angle or hook to get the story picked up in the media.Â
Distribution is also important, though some companies like PRWeb offer a free release, in order to use links and other optimization tools a fee is required (PRWeb’s $80 distribution level is a great value).
As you look to increase traffic and sales and improve branding there are few tools as effective as the optimized press release.
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