The internet is king in the life of a modern American. We buy our clothes, read the news, research our homework, play games, and do just about everything else now using our internet browsers. Home buyers are no different, and you need to take this into account when deciding how much effort to put into your real estate website.
Most home buyers (some studies suggest over 70%) use the internet to begin their search for the right house. Its fast, easy, involves little work or time, and often provides all the information needed to know whether or not they would be interested enough to see it in person.
With this sort of consumer behavior its no wonder that many realtors rely solely on the internet for all of their marketing and lead generation.
Of course, I’m not suggesting you do the same; merely that you add the power of the web to your realtor’s arsenal.
If you haven’t taken the plunge and set up a fully functional website (not just a “brochure” website with contact information), you absolutely need to look into doing so. For a small investment and with the right tools a website can become your number one source of lead generation. You can sell yourself before you even speak to the client, and show them the house they want to buy without knowing what they’re looking for.
This week we will be looking at how to get a website up and running, which pieces are most important, and how to make sure that potential buyers searching for properties in your area can find you online.
Tune in tomorrow for part two of five.
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