PPC ads are very similar to a Haiku poem — limited space, where each word must pack a punch.
Let’s be honest, a dozen words can be tough to sell with, but it can be done. It helps that people are used to internet ads, the limitations, and pretty savvy when it comes to analyzing text to know if its for them.
Are you spending enough time focusing on those words before launching the campaign? It’s so easy to put an ad live that often times, advertisers simply jump in without thinking hard first.
Whatever your selling, you need to reverse engineer the text in the ad. Start thinking from your consumer’s standpoint — what are the words I’m looking for, the phrases, how do I want it presented? What am I leary of? Should I put the word free in there, or does it look like a scam?
Spend time analyzing, then make up a few versions of what works best. Then edit them. Just like writing a poem, we need to fine tune the text to be perfect, powerful, and to the point.
Try running a few versions at once, see what works best. Take your best performers and keep editing them, until you start seeing results that you like.
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