Google’s Adwords has a wide variety of tools and literature to help you get your site performing well on paid searches.
If you’re just starting out your campaign, one tool of particular use is the Adwords Keyword Tool. The tool helps you find keyword suggestions based on your own ideas or what you’ve seen competitors use, then shows the level of competition and traffic these words receive. The numbers are there for an ‘idea’, and don’t take them to close to heart. The range and difference between keywords is really all you need to grab from here — what’s most popular, and what’s not being used by the competition?
The best way for you to get some great keywords out of the shoot is to use the “WEBSITE CONTENT” option. Here, you can enter the URL of your website, Google will look at it, and suggest which keywords you might want to target in your AdWords campaign.
It’ll give you a place to start. From there, you’ll need to keep changing, tweaking, analyzing and improving, but step one is just getting things started.
Give the tool a try and start off on a better foot.
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