Web promotion and optimization always ends up relying on content. A good design and accessibility are important, too, but in the end, its the website copy that makes or breaks the deal.
With your Pay-Per-Click ads its no different.
So what do we do with those precious few characters we’re allowed to put into our advertisements? To start, don’t try to do everything.
We’ve already discussed how being broad and unfocused is bad. If you haven’t read that short post yet, take a look now.
So now that we know to focus here are some tips that might help you boost your click thru rates. Try playing around with these and watching their performance. Once you see the right combination for you particular site and content, go with it, but never stop testing and toying.
- Action Words: Put words in that suggest action. Examples of these action words would be: BUY, GET, TRY, USE, etc.
- Prices: The ‘$’ catches the eye, especially when visitors are searching to buy or research products. By putting your price right into the ad, you can grab their attention and have a better chance of getting that click.
- Specific Item Copy: Try putting your best (or worse) selling items right into the ad copy. Instead of advertising “Brand X Shampoos & Conditioners”, try variations of “Brand X Volumizing Shampoo” and the like.
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