Pay Per Click advertising could make or break your online business. Managing an effective campaign can be daunting, and neglecting your campaign can lead to a very expensive and ineffective exercise.
There are about a million different in’s and out’s that have to do with PPC and getting things to work right.
One of the most important things you can do takes place right at the genesis of your campaign: choosing good sales text for your 70 to 190 characters pitch.
Google gives you 70 characters to write something catchy and make something click, Yahoo gives you more than double at 190, but the length here isn’t that important. Both are quite short, and when you write effectively, less is more.
Are you writing generic sales tags to your paid links? I hope not, otherwise you’re not standing out from the crowd.
Infuse the character of your business into this short puff of text, make it stand out, draw attention, and create clicks by people who will be most likely to convert to buyers.
Be creative, be smart, and start making more money without spending more to do so.
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