As a surfer you’ve encountered them. You notice an ad in your Google results that looks promising, you click, and then you land on a hideous site that screams ’scam’.
You most likely clicked back to the results in less than 1 or 2 seconds.
To be fair, that page may have been for a legitimate and wonderful product, with solid guarantees or useful information, but you’ll never know.
When creating landing pages you need to be aware of this instinct that is in all of us. Sometimes a landing page’s design can be enough to spurn our business, forever.
THE DON’Ts
Do not…
- Use animated graphics, especially poor quality ones.
- Put music on your landing page.
- Use glaring, cheap colors in the design (unless you have a very good reason to based on your target demographic).
- Have a page that goes on and on forever. Keep it as brief as you can responsibly do so.
- Use poorly formated styling on your text (super-sized headings, clashing font styles, multiple text colors that serve no purpose).
- Use tired, empty sales copy (people are smart).
- Use more graphics than are absolutely necessary.
- Use strange background colors that make reading your page difficult.
Remember the goal is to inform while presenting a trusting and professional face to the client. Some marketing strategies may require breaking or bending some of these rules. Sometimes a cheaper, gimmicky face is what works with a certain product, especially lower-end products that are cheap and do not want to appear as luxury goods.
But unless you have a good reason, keep these guidelines in mind.
If you liked my post, feel free to subscribe to my rss feeds
