What is the role of public relations in business? With consumers flocking to the Internet to find everything from a luxury handbag and the best online stock trading company to the best wedding toast and VoIP wholesale rates is there still a place for traditional public relations?
In a word. Absolutely! As an Internet marketer whose company does absolutely no offline public relations, I still tell clients repeatedly that there is great value in traditional public relations. Top public relations gurus like Christine Dunn of Savoir Media harvest the power of the Internet and partner with online marketers to create cohesive plans that have the greatest impact for their company.
Newspapers, news programs and magazines are all powerful marketing vehicles that can change a business’ success overnight. Establishing a strong web presence, having a compelling website and product or service and a well-written and informative blog can all make you and your business more attractive to media outlets hungry for information and stories.
Recently, I have had the pleasure of speaking with several clients of Christine Dunn at Savoir Media, as well as with Christine directly. My belief that traditional public relations is as important today as 20 years ago remains intact and perhaps is even stronger. True success in any industry requires a number of cogs all coming together to create a cohesive unit. Traditional public relations is an important cog in the success of any business.
The Internet has not killed the need for traditional public relations. The online marketer has not replaced the publicist. Rather, the Internet marketer and the publicist have joined forces to create a dynamic and powerful marketing team that can chart or change the course of any business.
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