You’ve already maximized your websites content for SEO; you’re using great keywords, labeling your links and images with titles, and have your site’s CMS set to publish correct, semantic XHTML. But there’s more that you can do offsite, as well.
There are several content libraries out there that allow users to publish their articles, to name just a few:
But why do we want to publish our content on their websites?
TWO REASONS TO PUBLISH CONTENT OFFSITE
REASON #1:
Create quality back-links. Search engines like Google look at how many similar/related websites link back to your website. Large, popular sites like the ones listed above can give your site a boost in Page Rank, and help you rank even better for keywords that you are optimized for.
REASON #2:
Besides giving you quality back-links, putting your content on these websites allows you to get click-through traffic from them. It is simply another forum for you to offer your valuable knowledge, together with links back to your website. When browsers find your article, and want to get more of the same, they click on the link to your website and boom — you’ve got a new, interested lead inside of your web site.
Easy, free, useful
You’re already creating great content for your website, so why not spread that information out and create a larger net to capture internet leads? It’s as easy as publishing to your own website, and in the long run pays out huge benefits, especially when weighed with how little effort is required.
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