There are probably hundreds of different tips, tidbits of advice and tutorials available on how to rank well on Google, but today we’re going to discuss things to think about before you even build your website.
Whether you’re building the site yourself or are hiring a web design team to do so, you need to make sure that you’re not employing poor development practices if ranking well on Google is of high importance.
Frames & Flash Are Out
Frames were common several years ago. They are, in a way, pretty neat. You can lock information in parts of the screen so that they never change. Nowadays, however, they’re unneeded thanks to advances in design and development practices.
The only thing Frames are good for now is ruining your ranking on Google. The information held in frames just isn’t coped with well and will always cost you, so just say no, and tell the design shop you hired not to use them.
Flash is the second “really cool but maybe not a good idea” design method. Flash is, of course, all right when employed to enhance a site — cool buttons, banner ads, etc — but not for building an entire site.
Flash let’s designers make sure that visitors see there site exactly as they want them to, which is a big attraction on top of the wow factor flash can provide. In the end, however, making flash-only websites easily indexed by Google is hard, and most likely the design firm you hired isn’t planning on going that extra 20 miles.
Flash sites show as empty to Google. All the text that would be used to index and rank your site is invisible, which means your site is invisible on Google.
Think It Over
Give your site some thought, and make sure its clear from the get go with the designers and programmers that you want to rank well on Google, and any technologies or flashy graphics that might interfere with that are out.
If you liked my post, feel free to subscribe to my rss feeds
