Any marketing strategy typically revolves around a brand, its promises, and its image. Have you considered yourself in this light?
You need to stand out, capture peoples interest, and give them something that others aren’t offering.
Surely you have a skill set, experience, and a niche in the market that sets you apart, or a manner in which you do business that is attractive to potential customers. But are you showing it online?
Let your personality and experience blend and start marketing yourself as a brand. What do you promise to potential buyers? How can you help them better than someone else? Is it the sector of real estate you work in? Your connections? Your approach to the sale?
All of this should be evident in your website, from its design to its copy. Promote yourself as well as your properties.
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