Inbound links, or sites linking to your website, are one of the most important factors in your Google PageRank and search engine relevancy.
If no one is linking to you its possible to rank well, but its an uphill battle. Getting sites to link back to your content will keep your site popular in search engines and also increase your exposure.
Think of it this way: if no ones linking to you, they either don’t know about you or your site isn’t worth linking to. If its the latter, we’ve got more than link building issues to deal with, and we’ll save that for another post.
But if they just don’t know about you, we can fix that.
HOW TO GET REAL ESTATE LINKS
There are many free and non-expensive ways to get your link into high traffic areas and grab attention.
You can submit articles on real estate tips and your areas of expertise to directories like eZineArticles, which always contain a link back to your website. You can put out Press Releases online with important announcements, new listings/neighborhoods you’ll represent, etc with PRWeb (not free) and others that won’t charge you. The list goes on.
All of these sites are high traffic areas, and in the case of PRWeb and others, they submit your content into major online and traditional media feeds like Google News and the Associated Press. All of this adds up to major exposure and quality back links.
IT’S WHO YOU KNOW
Networking is probably your best and cheapest route. Who do you know? Who don’t you know that you should? Find relevant websites run by peers and fellow professionals. They don’t have to be real estate agents, they can be home improvement bloggers, or interior designers. Get in touch, shake some hands, and see if you can trade links (you put your link on their website, they put theirs on yours).
Get out there and mingle and build your reputation.
You can’t succeed without traffic, and you can’t have traffic without being visible.
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