If you’ve optimized your website, created interesting content, solid listings, and are receiving a ton of traffic, congratulations!
But are you capturing leads from your traffic?
If you’re scratching your head, pay attention.
Tons of traffic and success is great, but if you’re not capturing leads (getting contact information and building a lead database) then you’re missing out.
How to start capturing leads
So let’s assume you do have good content and other goodies that keep the traffic coming in and keep visitors clicking around your articles and listings.
We need to get that person to take the next step and hand over their contact info, be it an email address or phone number. People tend to resist just handing this information out without getting anything in return, so the obvious solution is to deliver them something that they want.
A great and easy way to do this is offering a report via email — you just need to ask for their email address and name and then send it on to them. They get the information, you get the contact data.
These reports can be any valuable content. Perhaps a brief overview of local school systems, their locations and the quality of their programs. Or how about a detailed history of property values and opportunities in your neighborhood? Even a How To sort of article on buying a first home will work.
Make sure the report your offering has intrinsic value, and make sure you communicate this value to the visitor. Getting them to sign up for the report and a newsletter shouldn’t be too difficult if you make it clear that they want and need the information you have.
Keep track of those that sign up, and use this valuable list of contacts to send out newsletters, announce new listings, etc. The power of the list is limitless, and can help get you closer to the eventual sale of a property.
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