Capturing leads on your Real Estate website is the main reason it exists. You want to generate interest and collect information about those people interested so you can continue targeted marketing towards them, hopefully leading to a successful sale.
Getting people to cough up just their email address, let alone phone numbers or names, is not easy. People tend to be very guarded and paranoid online, and for good reason.
To get them to give us their information, then, we need to offer them something in return. Otherwise, why would they bother taking the time to fill out that form and give away their previous data?
Remember those video walk-throughs we talked about last week? And the articles you partnered up with an expert to write?
Well, why not put them behind a door that’s free to open?
By placing this “premier” style content that users have a real desire to access behind a simple form requesting an email address, as well as a promise not to share that information, you’ll have a good strategy for motivating folks to shell out their info.
If you want to still make the content available, how about just directing them to that sign up page, but giving them an option to continue on to the data rather than sign up?
Most likely people will still submit their info, as you’ve got them interested in something unique and useful that you’ve created.
If you liked my post, feel free to subscribe to my rss feeds
