When people browse for homes, rental units, and land, they’re typically not taking notes. Unless the buyer is at an end stage, and he just happened to land on your site and find exactly what he’s looking for, chances are that this customer will look, think about you for 5 minutes, then forget.
A great way to keep a community of interested buyers constantly around your website is by offering a newsletter, and positioning a sign-up field somewhere prominent on each page.
An eNewsletter will allow you to do a couple of things:
- Get contact information - Get names and email addresses of potential clients.
- Know what your potential buyer wants - In signing up for the newsletter, you can add options where they can tell you region, style, type of property, etc, that they are looking for. When something comes along, you’ll be able to email those subscribers that are looking for that particular style of home, and bam! you’re already in direct conact.
- Keep people checking your website - Buyers typically spend months, if not years, looking for the right house. Keep them checking your listings, and pound your name into their memory. If you have a passive, eNewsletter relationship with a buyer for 6 months, chances are you’re going to be the person they go to. Another bonus is that you’re keeping active shoppers up to date as your listings change, you’re not losing them because they visited once and you didn’t have anything to offer at the time.
- Really, it doesn’t cost much - Or anything, depending on the bells and whistles and the amount of time you want to put into it yourself. Compared to other forms of marketing, this is by far one of the most cost effective strategies for enhancing your website’s value.
Now go get your mailing list started!
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