Implementing a RSS Feed for your current website requires little work and provides big returns.
RSS Feeds are a great tool that allows your interested readers to “subscribe” to your website. When you make updates, the new content is syndicated out to your subscribers where they can read it in their preferred “Reader”.
This is a great way to keep in touch with your potential buyers and to keep the name of your website and your services fresh in their mind, as well as put your new updates directly in front of them as soon as they are uploaded.
To make the most of your RSS Feed you need to make sure that your browsers are able to find it. Putting a little link in the footer of the webpage just isn’t going to cut it.
WHERE TO PUT YOUR RSS FEED SUBSCRIPTION OPTION
If you look at this website, the subscribe option for our RSS feed is right over there, to the right, and it’s big and orange. You can’t help but notice it, and if you enjoy this post just a little bit, you’ll probably sign up (go ahead, sign up!).
You need to have an easily clicked icon that grabs attention somewhere in either the header or the top of your navigation column. This is where browsers are used to looking for RSS options, so let them find it where they want to find it. You don’t need to have big flashy graphics either, just a legible link or small icon that stands out above the other content surrounding it.
It’s not a bad idea to put an RSS subscription link at the bottom of each post or page or news item, either (see this post as an example).
THAT’S ALL IT TAKES
This is a simple, quick way to help turn one time visitors into repeat customers. Implement this easy tool today and watch it change your traffic dynamic.
If you liked my post, feel free to subscribe to my rss feeds
