It is important to get your law firm brand out into the eye of as many potential clients as possible, yet maintain a certain level of professional responsibility.  Many people can feel overwhelmed when looking for a lawyer; some potential clients need legal expertise in conjunction with a life-changing emotional or financial affair. This can place them in very vulnerable situations, where inappropriate advertising could easily take advantage.
For these reasons and more, every state maintains its own regulations concerning how law firms can market their expertise. For example, Florida has rules about if and how client testimonials can be used, and New York has been tightening attorney advertisement laws in recent years.
You can avoid breaking any laws by being sure to hire a marketing firm which stays informed of the legal rulings about attorney advertisement in every state. This will ensure you will have a top notch marketing campaign within the boundaries of the law.
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