All major search engines have free listings that come from “crawling†the web. Basically, the search engines send out “spiders” that visit all of the websites that are properly linked and registered and stores information about those websites in their servers. Search Engine Optimization (SEO) is about influencing where your website lands in these free listings when someone does a search that is relevant to your website.
Performing Search Engine Optimization on your website could do wonders for your web traffic. But an incorrect optimization could get your site banned from all the major search engines. This is why it is important that great care is taken when implementing the different steps that will list your site at the top of the search engines. Ideally, you will have an experienced optimizer working on your website rather than trying it on your own, but for those who wish to do it on their own, make sure you give yourself enough time to do significant research and implementation.
A crawler follows the links in your website to read pages found. The text on the pages is stored in an index. When a user performs a search on a search engine, the search engine looks for pages with matching text in its index. The words or phrases that searchers are most likely to use to find you are called keywords.
Keywords are the bread an butter of your SEO placement. Extensive research must be
performed in order to select the best keywords to use when optimizing your website. Many keywords are very competitive and are harder to be noticed when so many other websites are listing the same keywords.
Keywords should be phrases. Each phrase should be at least 2 words long. There are many tools available to research the keywords that best suit your needs. Below is a list of the most popular keyword research tools. Keep in mind that this effort is a cornerstone of the process and should be performed by a professional optimizer.
WordTracker.com
http://www.wordtracker.com
Yahoo Keyword Selector Tool
http://inventory.overture.com/d/searchinventory/suggestion/
Google AdWords Keyword Tool
https://adwords.google.com/select/KeywordToolExternal
Country-Specific Tools
http://www.dwoz.com/default.asp?Pr=123
Researching Keywords
http://searchenginewatch.com/_subscribers/more/article.php/2153331
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