As you’ve noticed, Google indexes PDF pages in its searches. It’s always better to put important information in HTML format as a web page, but if you have white papers or other large documents that are best suited to the PDF format, then make sure you’re optimizing them as you would any other page on your website.
Reading Order
Make sure to specify the order of reading in your PDF. This ensures the most relevant and best suited information is displayed in search results instead of random data.
To do so, inside of Adobe Acrobat do the following:
- Advanced > Accessibility > Add Tags
- Then, Advanced > Accessibility > Touch up reading order
Make sure the important stuff is first.
Adding Tags
Follow the same steps as above, and use the options to add tags for titles, images, important information, etc. This helps Google and other search engines know what’s important, where it is, and what it says.
If you liked my post, feel free to subscribe to my rss feeds
