March 18, 2008 – 12:28 am
Law firm marketing through word of mouth is nothing new. In fact since there have been lawyers there has been word of mouth marketing. Many attorneys and marketers for law firms like to pat their chests and point to the fact that they get most of their clients through referral.
The question they should be asking is not where they get the most referrals but are they getting the most possible referrals? Whether expanding a firm or becoming more selective with the cases you take lawyers and marketers must introduce their firms to the twenty-first century and realize word of mouth marketing means blogs, e-mail marketing, websites, search engine optimization and more!
Small law firms and large law firms alike can benefit greatly by using webinars. Webinars, the online version of a seminar, is more cost effective than traditional seminars and allow for greater follow-up marketing.
Certain areas of the law lend themselves to webinars more than others. Attorneys practicing in: Tax Law, Elder Law, and Estate Planning can have great success with webinars.
In order to succeed with an effective webinar the entire presentation must be planned with a central theme or focus that speaks to the law firm’s target audience. Savvy marketers plan a series of webinars. Each of these webinars will be focused on a specific market.
January 25, 2008 – 2:32 am
It is important to get your law firm brand out into the eye of as many potential clients as possible, yet maintain a certain level of professional responsibility. Many people can feel overwhelmed when looking for a lawyer; some potential clients need legal expertise in conjunction with a life-changing emotional or financial affair. This can […]
January 22, 2008 – 1:12 am
The #1 thing to remember when developing the graphic design for your firm’s site is to focus on what your clients want, not what you want. Put yourself in their shoes and picture what would impress you if you had just stumbled across the website and were looking for legal advice.
Avoid bells and whistles; […]
January 21, 2008 – 1:11 am
There are many reasons to develop and maintain a blog on your firm’s website. A legal blog can be used to add content to your site, improve your organic search engine rankings, help place you as an expert in your field, and exist for customer reference. Blogs also help develop regular traffic, driving up search […]
January 18, 2008 – 1:08 am
Every year, readers of the Wall Street Journal are asked to nominate the most newsworthy lawyer of the year. Nominees for this year included former Attorney General Alberto Gonzales, Pakistan’s Chief Justice Chaudhry, and Roy Pearson of The Great American Pants Suit. However, the most surprising nominee that came from WSJ readers this year was […]
January 11, 2008 – 6:14 pm
A legal mini-site is a way to create an additional website which specifically caters to a particular geographic area, legal services, or partner. It is a great way to reach out and focus on in-depth information, and showcase what makes your firm unique in its respective area.
A targeted mini-site allows you to spotlight a niche topic […]
January 8, 2008 – 6:09 pm
One of the greatest benefits of internet marketing is the ability to develop a brand name with less investment than offline marketing techniques require. You can do this through multiple ways, but one of the best is by writing quality articles and distributing them throughout the internet. The more quality material you distribute bearing the […]
