March 18, 2008 – 12:28 am
Law firm marketing through word of mouth is nothing new. In fact since there have been lawyers there has been word of mouth marketing. Many attorneys and marketers for law firms like to pat their chests and point to the fact that they get most of their clients through referral.
The question they should be asking is not where they get the most referrals but are they getting the most possible referrals? Whether expanding a firm or becoming more selective with the cases you take lawyers and marketers must introduce their firms to the twenty-first century and realize word of mouth marketing means blogs, e-mail marketing, websites, search engine optimization and more!
January 25, 2008 – 2:32 am
It is important to get your law firm brand out into the eye of as many potential clients as possible, yet maintain a certain level of professional responsibility. Many people can feel overwhelmed when looking for a lawyer; some potential clients need legal expertise in conjunction with a life-changing emotional or financial affair. This can […]
January 19, 2008 – 1:10 am
The first thing you should do when writing an online newsletter is to take off your lawyer hat and put on your client hat. Consider what your clients or potential clients may want to read or learn about. What could you tell them that will make your firm stand out?
Think about what questions your clients […]
