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Launching an E-Commerce Site

May 27, 2008 – 9:12 am

E-commerce sites are launched about as frequently as barbs in a presidential election year. The key is having your site stand out from the crowd. The best advice you can get is to hold back some of your budget towards marketing. “A site unseen is an unseen site,” a wise man once […]

By Bob | Posted in E-Commerce, General Marketing/E-Marketing | Comments (0)

Traditional Public Relations - Is it still needed?

March 19, 2008 – 6:00 am

What is the role of public relations in business? With consumers flocking to the Internet to find everything from a luxury handbag and the best online stock trading company to the best wedding toast and VoIP wholesale rates is there still a place for traditional public relations?

In a word. Absolutely! As an Internet marketer whose company does absolutely no offline public relations, I still tell clients repeatedly that there is great value in traditional public relations. Top public relations gurus like Christine Dunn of Savoir Media harvest the power of the Internet and partner with online marketers to create cohesive plans that have the greatest impact for their company.

Newspapers, news programs and magazines are all powerful marketing vehicles that can change a business’ success overnight. Establishing a strong web presence, having a compelling website and product or service and a well-written and informative blog can all make you and your business more attractive to media outlets hungry for information and stories.

By Bob | Posted in Branding, General Marketing/E-Marketing, Online Public Relations | Comments (0)

Develop Your Firm Brand Name Online

January 8, 2008 – 6:09 pm

One of the greatest benefits of internet marketing is the ability to develop a brand name with less investment than offline marketing techniques require.  You can do this through multiple ways, but one of the best is by writing quality articles and distributing them throughout the internet.  The more quality material you distribute bearing the […]

By Brandi | Posted in Branding | Comments (0)