Content is king on the Internet. Website content, online press releases, blogs and E-Zine articles are all important. Over the next few weeks we will talk about each of these but today let’s focus on website content.
Attorney websites, just like any other type of website, are judged in large part on their content. Potential clients want to be impressed with the site’s content and feel confident in the attorney’s or law firm’s background, philosophy and approach.
Though many attorneys are outstanding writers, the most savvy understand that writing for the web is quite different than writing for a case, client or to another attorney. For that reason they leave the content writing to the experts.
So what is the right way to write web copy for an attorney? First and foremost you need to keep in mind that there are two distinct audiences you are writing for. You are writing for potential clients and you are writing for the search engines.
