March 28, 2008 – 11:47 am
Implementing a RSS Feed for your current website requires little work and provides big returns.
RSS Feeds are a great tool that allows your interested readers to “subscribe” to your website. When you make updates, the new content is syndicated out to your subscribers where they can read it in their preferred “Reader”.
This is a great […]
March 25, 2008 – 11:01 pm
Different people, experienced or inexperienced in web development, assess the value of a website differently. Is it pretty? Are the graphics original and cutting edge? Does it have attention grabbing flash banners? Or, others might say, is it usable? Readable?
Accessible? Can I find what I want?
The sweet spot is between these two visions of what makes a successful website. Flashy graphics and banners are always nice to have, I but only if they are serving the larger purpose.
Today I want to focus on simplicity and why it is always best to be too simple rather than too flashy.
THINK CRAIGSLIST, FACEBOOK, and GOOGLE
Three of the largest and most successful websites in the world have very little to their websites. Google has its branding image and a search box, Facebook a simple two-tone design with straight-forward navigation, and Craigslist has about zero-zing factor—its plain, but it works, and that’s why people use it.
December 30, 2007 – 1:26 pm
As you know the world of the email marketer can be fast paced. There are deadlines to meet and multiple projects going on at the same time. You are always pushed to get mass emailings out and to the customers. It is human to make mistakes. The more you are rushed and have multiple things going on at the same time, the more likely you are to make an error.
It can be to leave off a link to a site. Or it could be to leave off the time and date of an event. These are very common errors, but ones that can cause you to lose time, customers and ultimately money. You could have a full time editor, but that can be too costly.
What I recommend you create instead is an email checklist. This is a list that goes through each part of an email to make sure nothing is missing and it can catch mistakes. You can create the email check list by looking at an email you have already created. Go through each part of the email and write down all the components of each area that need to be checked and rechecked before mailing it out. Below I have listed some examples of things you can look out for in an email.
Subject Line
· Do the first few words grab the reader’s attention? Is it readable on a number of different devices such as a blackberry? You may want to send a test email to see how it looks and experiment with it a little.
· Does the message convey a sense of urgency? Does it indicate that the reader must act immediately?
