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Is Google Getting Too Big?

Google is the McDonald’s of the Internet world.  The problem is, there is no Burger King or Wendy’s competing against it.  Yahoo has been sinking faster than a ship that collided with an iceberg and there is no Leonardo or Kate around to make watching it interesting.  Microsoft is as effective in breaking into the […]

Simple Straightforward Success

Websites can succeed for many reasons. When looking at a successful website you can find many different things that may lead to its success. One thing that seems to be true of many successful websites is that they are simple, straightforward and easy to navigate.
Though many website owners and designers still get mired […]

Launching an E-Commerce Site

E-commerce sites are launched about as frequently as barbs in a presidential election year. The key is having your site stand out from the crowd. The best advice you can get is to hold back some of your budget towards marketing. “A site unseen is an unseen site,” a wise man once […]

Excecutive Recruiters Need to Examine Business Model

Executive recruiters and placement services around the nation are taking a hard look at their overall business model.  With an ever-growing pool of highly talented and available executives in all industries the competition for their placement is growing especially as the number of available positions are shrinking.
Gone are the days of a strategically placed ad […]

Online Businesses Become More Attractive in Tight Economy

A tough economy has led many Americans to look for creative ways to make ends meet.  Stay-at-home parents and caretakers, students and full-time workers are all looking for ways to increase income while keeping a realistic approach to the fact that even when times are tough there are only 24 hours in a day.
Online opportunities […]

RSS Feeds - Good for everybody

Implementing a RSS Feed for your current website requires little work and provides big returns.
RSS Feeds are a great tool that allows your interested readers to “subscribe” to your website. When you make updates, the new content is syndicated out to your subscribers where they can read it in their preferred “Reader”.
This is a great […]

The Next Big Thing - Going Back to the Basics?

Business owners and entrepreneurs around the world are always looking for the next big thing, the big splash, pie-in-the-sky dreams becoming realities.
Though dreaming big is always important, in difficult economic times it is just as important to be realistic and sticking to the basics of what works.  With a well diversified client portfolio, I am […]

Improving Your Organic Rankings in a Geographic Area

Geographical targeting is one of the best ways to improve traffic for your firm’s site.  You want to rank higher for specific keyword searches which include a location; for example, “personal injury albany ny.” Many of these can have millions of returns, which is why you have to be competitive and place yourself on the […]

Legal Blogs: The Good, The Bad, and The Ugly

There are many reasons to develop and maintain a blog on your firm’s website. A legal blog can be used to add content to your site, improve your organic search engine rankings, help place you as an expert in your field, and exist for customer reference.   Blogs also help develop regular traffic, driving up search […]

Online Marketing - What Goes in a Newsletter?

The first thing you should do when writing an online newsletter is to take off your lawyer hat and put on your client hat.  Consider what your clients or potential clients may want to read or learn about.  What could you tell them that will make your firm stand out?
Think about what questions your clients […]