March 18, 2008 – 12:28 am
Law firm marketing through word of mouth is nothing new. In fact since there have been lawyers there has been word of mouth marketing. Many attorneys and marketers for law firms like to pat their chests and point to the fact that they get most of their clients through referral.
The question they should be asking is not where they get the most referrals but are they getting the most possible referrals? Whether expanding a firm or becoming more selective with the cases you take lawyers and marketers must introduce their firms to the twenty-first century and realize word of mouth marketing means blogs, e-mail marketing, websites, search engine optimization and more!
January 21, 2008 – 1:11 am
There are many reasons to develop and maintain a blog on your firm’s website. A legal blog can be used to add content to your site, improve your organic search engine rankings, help place you as an expert in your field, and exist for customer reference. Blogs also help develop regular traffic, driving up search […]
January 11, 2008 – 6:14 pm
A legal mini-site is a way to create an additional website which specifically caters to a particular geographic area, legal services, or partner. It is a great way to reach out and focus on in-depth information, and showcase what makes your firm unique in its respective area.
A targeted mini-site allows you to spotlight a niche topic […]
January 8, 2008 – 6:09 pm
One of the greatest benefits of internet marketing is the ability to develop a brand name with less investment than offline marketing techniques require. You can do this through multiple ways, but one of the best is by writing quality articles and distributing them throughout the internet. The more quality material you distribute bearing the […]
