March 18, 2008 – 12:28 am
Law firm marketing through word of mouth is nothing new. In fact since there have been lawyers there has been word of mouth marketing. Many attorneys and marketers for law firms like to pat their chests and point to the fact that they get most of their clients through referral.
The question they should be asking is not where they get the most referrals but are they getting the most possible referrals? Whether expanding a firm or becoming more selective with the cases you take lawyers and marketers must introduce their firms to the twenty-first century and realize word of mouth marketing means blogs, e-mail marketing, websites, search engine optimization and more!
Small law firms and large law firms alike can benefit greatly by using webinars. Webinars, the online version of a seminar, is more cost effective than traditional seminars and allow for greater follow-up marketing.
Certain areas of the law lend themselves to webinars more than others. Attorneys practicing in: Tax Law, Elder Law, and Estate Planning can have great success with webinars.
In order to succeed with an effective webinar the entire presentation must be planned with a central theme or focus that speaks to the law firm’s target audience. Savvy marketers plan a series of webinars. Each of these webinars will be focused on a specific market.
Content is king on the Internet. Website content, online press releases, blogs and E-Zine articles are all important. Over the next few weeks we will talk about each of these but today let’s focus on website content.
Attorney websites, just like any other type of website, are judged in large part on their content. Potential clients want to be impressed with the site’s content and feel confident in the attorney’s or law firm’s background, philosophy and approach.
Though many attorneys are outstanding writers, the most savvy understand that writing for the web is quite different than writing for a case, client or to another attorney. For that reason they leave the content writing to the experts.
So what is the right way to write web copy for an attorney? First and foremost you need to keep in mind that there are two distinct audiences you are writing for. You are writing for potential clients and you are writing for the search engines.
January 11, 2008 – 6:14 pm
A legal mini-site is a way to create an additional website which specifically caters to a particular geographic area, legal services, or partner. It is a great way to reach out and focus on in-depth information, and showcase what makes your firm unique in its respective area.
A targeted mini-site allows you to spotlight a niche topic […]
January 3, 2008 – 10:08 pm
Whether you are a small firm or a big city outfit, it’s essential that marketing techniques are effective and appropriate. It is easy to over-stimulate potential clients and alienate them with brassy, flashy, or otherwise obtrusive advertising. There is a fine line between forcing a law firm in people’s faces over and over, and making the […]
