Small law firms and large law firms alike can benefit greatly by using webinars. Webinars, the online version of a seminar, is more cost effective than traditional seminars and allow for greater follow-up marketing.
Certain areas of the law lend themselves to webinars more than others. Attorneys practicing in: Tax Law, Elder Law, and Estate Planning can have great success with webinars.
In order to succeed with an effective webinar the entire presentation must be planned with a central theme or focus that speaks to the law firm’s target audience. Savvy marketers plan a series of webinars. Each of these webinars will be focused on a specific market.
Content is king on the Internet. Website content, online press releases, blogs and E-Zine articles are all important. Over the next few weeks we will talk about each of these but today let’s focus on website content.
Attorney websites, just like any other type of website, are judged in large part on their content. Potential clients want to be impressed with the site’s content and feel confident in the attorney’s or law firm’s background, philosophy and approach.
Though many attorneys are outstanding writers, the most savvy understand that writing for the web is quite different than writing for a case, client or to another attorney. For that reason they leave the content writing to the experts.
So what is the right way to write web copy for an attorney? First and foremost you need to keep in mind that there are two distinct audiences you are writing for. You are writing for potential clients and you are writing for the search engines.
January 22, 2008 – 1:12 am
The #1 thing to remember when developing the graphic design for your firm’s site is to focus on what your clients want, not what you want. Put yourself in their shoes and picture what would impress you if you had just stumbled across the website and were looking for legal advice.Â
Avoid bells and whistles; […]
