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Google Ad Clicks Take a Dive

February 28, 2008 – 12:34 pm

Google stock took a downturn as reports from Google indicated that clicks on paid ads took an unexpected dive last quarter.  Though some analysts claim this does not signal any change many do.
Consumers are becoming more savvy and that means they are distinguishing between organic listings and paid listings.  Typically if an Internet searcher finds […]

By Bob | Posted in Google, PPC Campaigns, SEO | Comments (0)

Pay Per Click Advertising - Why do PPC

January 16, 2008 – 1:07 am

SEO seems like the way to go when it comes to website advertisement.  However, when you use PPC instead of depending on organic search results, you have more control over your advertisement campaign.  You get instant results, without the extensive development campaigns and constant build-up.  There is no wait for months to see if your campaign […]

By Paul | Posted in General Marketing/E-Marketing, PPC Campaigns | Comments (0)