As many of us Internet marketers look from the sidelines as acquisition and takeover talks swirl about Yahoo! I cannot help but to think back at a seemingly small yet significant mistake Yahoo! made in recent months.
When, how and most important WHY did Yahoo! remove the numbering as part of their search listings? Huh? What? What’s the big deal, you ask?
For the last several years I have been nothing short of impressed by the fact that Yahoo! searches have always had a higher conversion rate than Google searches for my clients. When I say my clients I do not mean a few of them. I do not mean some of them. I do not even mean most of them. I mean ALL of them. The conversion rates on Yahoo! have always been higher than the conversion rates on Google.
